The single most annoying social media behavior

Hint: It happens on Facebook. (Go figure.)

A while ago, we posted a fill-in-the-blank status on our Facebook page. We love this type of Facebook post, because it delivers quick feedback.

This particular post was about social media peeves. We said, “Fill in the blank: My biggest social media pet peeve is _____________.”

The responses were varied, hilarious, and extremely thought-provoking. The takeaway: Social media can be pretty damn annoying. So, based on the feedback from our Facebook community and our own Team MarketingProfs internal brainstorming, we came up with the top eight annoying social media behaviors and put them head to head in the first Most Maddening Social Media Behaviors Bracket.

The contenders

Vaguebooking: An intentionally vague Facebook status update that prompts friends to engage with you.
Example: “Things never go my way… ”

Humble Brag: Subtly letting others now about how fantastic your life is while undercutting it with a bit of self-effacing humor or “woe is me” gloss.
Example: “I have no idea how to use my new 27″ iMac, #techchallenged”

Example: I love apple pie! #apple #pie #applepie #fall #dessert #ilovepies #favoritedessert #fatkidstatus #vanillaicecreamplease #love #illgoforarunlater #promise

Example: :) :( :/ :-) 8) :* <3

Auto-DMs: Robo-direct messages on Twitter sent automatically when you follow someone else’s account.
Example: “ Thanks for following me. You can download my super sweet eBook here.”

SHOUTY CAPS: Capital letters when there is no need for capital letters.

Oversharing: Posting details of your life that are not fit for a very public forum.
Example: “Little Timmy just used his big boy potty!”

Viral Facebook Posts: Posts created with the sole purpose of getting a huge number of people to share it with their networks.
Example: “Share this if you love your mom. 95% of you won’t!”

The results

In Round One, we had four matchups:

Vaguebooking (64.7 percent)
HumbleBrag (35.3 percent)

#Hashtags (66.9 percent)
Emoticons :) (33.1 percent)

Auto DMs (65.2 percent)
SHOUTY CAPS (34.8 percent)

Oversharing (30.9 percent)
Viral Facebook Posts (69.1 percent)

In Round Two, we narrowed the field:

VagueBooking (65.5 percent)
#Hashtags (34.5 percent)

Auto DMs (41.4 percent)
Viral Facebook Posts (58.6 percent)

The Final Round pitted two Facebook behaviors against each other:

VagueBooking (41.5 percent)
Viral Facebook Posts (58.5 percent)

The winner (cough loser cough) is Viral Facebook Posts by a wide margin.

A version of this article first appeared on MarketingProfs.

COMMENT Daily Headlines

Sign up to receive the latest articles from directly in your inbox.