The social media audit: 5 common missing pieces

Head off potential setbacks by addressing these important but oft-overlooked components.

A social media audit is an eye-opening experience for any organization. Often it can uncover issues that, left unaddressed, would pose significant challenges for a company.

Many areas that need to be tackled are often commonly overlooked or are the missing pieces in a social media program. These pieces fall under the “I can’t believe we didn’t have that system in place” heading.

In my work with different companies and their various organizational teams—ranging from marketing and PR to legal and HR—these are the five most commonly overlooked pieces that I notice in social media programs:

1. Company policies

In many cases, organizations don’t realize that some company policies need to dovetail with social media policy. These include:

Examine your existing company policies, and notice how they can help guide your employees in social media communications.

2. The universal sharing system

We all know that social media is not the responsibility of just the communications department. Other areas of the company—sales, customer service, Web, HR, etc.—should use social media daily to reach out to customers.

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