The social networks that deliver the most-engaged users

Shareaholic examined bounce rates and other metrics derived from referrals to more than 200,000 websites from eight online networks. Quantity does not equal quality, it found.

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YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according to a recent report from Shareaholic.

In its analysis, the company examined the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.

On average, YouTube was the top performer across all three metrics, Shareaholic found. The video platform’s referrals to websites have the lowest average bounce rate (43.19 percent), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds).

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