What was once an oft-vacant role is increasingly seen as a valuable asset.
To see this shift, take a look at The Community Roundtable’s 2013 State of Community Management: The Value of Community Management report, which highlights key findings about the position.
This year’s research was driven by these key questions:
1. What do business communities look like, and what is the value of community?
2. What does community management look like, and what is the value of community management?
Here’s a look at some of this year’s insights:
Community managers aren’t just technicians.
Current data reveal one finding that’s “clearer than it has been in the past,” according to the report: Technical skills are no longer primary requirements for becoming a community manager. Instead, it’s all about engagement and people skills.
When you think about what community management entails—relationship building, engagement, conversation, and more—doesn’t that make perfect sense?
Well-managed communities create their own norms.