The state of community management

As digital marketing expands, this role is deepening in importance. A new report examines the characteristics and responsibilities of this increasingly powerful position.

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What was once an oft-vacant role is increasingly seen as a valuable asset.

To see this shift, take a look at The Community Roundtable’s 2013 State of Community Management: The Value of Community Management report, which highlights key findings about the position.

This year’s research was driven by these key questions:

1. What do business communities look like, and what is the value of community?

2. What does community management look like, and what is the value of community management?

Here’s a look at some of this year’s insights:

Community managers aren’t just technicians.

Current data reveal one finding that’s “clearer than it has been in the past,” according to the report: Technical skills are no longer primary requirements for becoming a community manager. Instead, it’s all about engagement and people skills.

When you think about what community management entails—relationship building, engagement, conversation, and more—doesn’t that make perfect sense?

Well-managed communities create their own norms.

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