Even though it feels like Facebook has been part of our lives forever, Facebook “pages” for business have only been with us for just three years.
Businesses are still learning the most effective ways to engage with fans. The questions often being asked are:
1. How often should we post?
2. What type of posts will drive fan engagement?
3. When should we publish our wall updates?
Research by Buddy Media has the answers. Although the data is taken from user engagement of the top 100 retailers during a six-month period in 2011, some of the lessons can apply to many types of businesses.
Here are the findings:
1. Best time to post: 8 p.m.-7 a.m.