These communicators took video production into their own hands—and so can you
See how POPSUGAR, GoDaddy and Microsoft are creating engaging videos that don’t break the bank.
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The idea of “doing it yourself” can seem intimidating—especially when your last Pinterest-sourced home improvement project ended with a trip to the emergency room.
When it comes to incorporating video into your corporate communications, though, you don’t have to shell out big bucks to a professional to avoid a catastrophe.
One-time video novices at top organizations have found the secrets to success when it comes to taking the camera in your own hands:
1. Stacey Derk at Microsoft focuses on making the most of filming locations with easy shooting techniques
2. Jordan Allen from POPSUGAR Studios developed a deep understanding of Facebook’s algorithms to get more eyes on his videos
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Tags: Ragan Conferences, video