Timing is everything: When NOT to pitch

It might be hard to fathom but media—ahem, journalists—are human beings who look forward to long weekends, need to settle in on Monday mornings and get deluged at industry events.

Ragan Insider Premium Content
Ragan Insider Content

You’ve developed sound messaging, created killer content, drafted a fantastic press release and written thoughtful, tailored pitches to reporters you’re convinced will jump all over the news.

It’s game day, and you’re ready to go. It’s your time to shine, and you know it.

Then, your news lands with a thud. Nothing happens; no one cares. Black hole city: population, your announcement.

Your client is livid, and you want to crawl under your desk and cry.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.