You’ve developed sound messaging, created killer content, drafted a fantastic press release and written thoughtful, tailored pitches to reporters you’re convinced will jump all over the news.
It’s game day, and you’re ready to go. It’s your time to shine, and you know it.
Then, your news lands with a thud. Nothing happens; no one cares. Black hole city: population, your announcement.
Your client is livid, and you want to crawl under your desk and cry.