Tips for change communications during mergers and acquisitions

Mergers and acquisitions can be fraught with confusion and fear — and with good reason, as many companies may have to reduce their workforces after a merger to avoid redundancy and cut costs, and employees may have to take on additional responsibilities. Communicators are crucial in delivering messaging around the M&A process, whether it’s smoothing over bad news to employees or releasing news about company growth. And, perhaps most importantly in the case of M&A, building an entirely new culture.

Sebastien Liagre, VP of corporate development with LumApps, says it’s important to determine who from each company will lead the comms strategy. These managers — especially those from the target company — will be tasked with working together to prepare their teams for the big change.