Editor’s note: This story is taken from Ragan’s distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses. Learn more about this session.
A crisis can be as terrifying and public as a bomb blast in the center of Boston, or as invisible as an attack by enraged foreign spammers that destroys a tech company.
Whatever crisis may hit your organization, you can prepare by learning from the crucible other organizations have passed through.
In a three-part set of Ragan Training videos, “Crisis communications: From the Boston Marathon bombing to foreign spammer attacks,” three veterans present case studies and offer tips for your organization.
Here are some organizations that have been tested by fire:
BETH ISRAEL DEACONESS MEDICAL CENTER