Why are visual components so important? People process visuals 60,000 times faster than they process text. Add that most people are visual learners and that color visuals increase readership of a piece of content by 80 percent, and it’s no wonder that visuals reign supreme.
Visuals are intrinsically linked with human emotions. Tapping into those emotions is a key part of public relations. Numerous studies have shown the significant effects of images—and even certain colors—on people’s actions and buying decisions.
Now that we’ve considered why visual content is important, here are five ways to be more visually oriented in your PR campaigns:
1. Use more video.