Today’s must-have PR skill? Tech knowledge If you’re not well versed in digital technology—how to use it and why—you’ll get left behind, says Deirdre Breakenridge, CEO of Pure Performance. By Ragan StaffAug. 21, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.