PR Top marketing job in 2014: Director of content Companies will be on the hunt for content directors next year. Find out the 10 skills this position requires and see if you’d be a good fit. By Sally FalkowOct. 29, 2013 SHARE What exactly is expected of a director of content? Content is about effective storytelling. Many PR people know how to write and how to tell a story. To be a director of content you need more than that. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.