Aside from a genuinely competitive football game, Sunday night’s Super Bowl didn’t give brands much out of the ordinary to work with on social media. (There were no blackouts to seize upon.)
Perhaps in anticipation of a mostly smooth event, the social media team at Totino’s, makers of the pizza rolls that viewers consume at many Super Bowl parties, decided to live-tweet the game a night early, and came up with a far stranger, fictional contest.
A few examples:
— Pete Zaroll (@totinos) February 1, 2015