With generative artificial intelligence (AI) now a regular fixture across enterprises, communicators are taking a fresh look at how they engage with technology, how they train others to use it—both in their function and across the org—and how that technology prioritizes human judgment and abilities to help everyone collaborate better, together. Of course, this has already been happening over the past few years, sparked by a global pandemic that changed the way the world worked and communicated.
During Ragan’s Future of Communications Conference at last fall’s Communications Week, PR Daily Executive Editor Allison Carter spoke with Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week to learn what how comms tech stacks are evolving to transform togetherness at work.
Audience-first means human-first
Guarnaccia, who founded Communications Week a decade ago before it was acquired by Ragan in 2021, shared how the evolution of communications has largely become an exercise in evaluating how we use different tools to connect with different audiences.