Halloween has probably crept up on you like a ghost in a haunted house.
Fall is, after all, a busy time for communications professionals. With end-of-year planning and trying to cram as much work into the quarter as possible, we have a lot on our plates.
If you haven’t had time to decide what to be for Halloween, have no fear. I’m here to help you create a memorable Halloween for you and your friends.
1. Costumes for the social media-focused
You tweet and “like.” You engage all the people on all the social media channels.
If Facebook were a planet, you’d be mayor of a large city. Sometimes you wonder whether Snapchat would cease to exist if you weren’t around. You might even dream in #hashtags.
If that describes you, then these #halloween2016 #costumes are for you!
- Social media symbol. You could be your favorite platform. Even better would be to get a group to represent the entire social media landscape. Pro tip: This is also a great way to let someone know they are “so yesterday.” Just ask them if they want to dress up as MySpace.
- Snapchat filter. How many times have you said, “I wish this Snapchat filter was real life”? Heck, now that I’ve switched over to Instagram Stories, I don’t even post on Snapchat anymore. Sometimes, though, when I’m feeling bad about myself, I give myself a Snapchat filter ego boost. Choose your favorite, and dress up like that. Pro tip: Now’s your chance to be your own branded filter at a fraction of the cost.
2. Costumes for the content crafting communications professional
Maybe the thought of dressing up like a social media platform makes you want to click the “sad” or “angry” reaction on Facebook a zillion times. Content is really the only “treat” you need this Halloween season. Well, we have just the right costumes for you.
- Google. That’s right—you can be a Google. (The Google? King Google? Sir Google? The Honorable Google?) Pro tip: If you are going to be Google, familiarize yourself with all the data and stats around Halloween costumes on the Frightgeist site so you wow your friends at parties.
- Domain authority. Don’t feel up to being Google, but still want to bring a-u-t-h-o-r-i-t-y to your Halloween? Why don’t you dress up like the authority—the domain authority, that is. Pro tip: Ask everyone, “What’s your number?” and then laugh condescendingly as they stumble over the answer.
- Your own meme. You love memes or hate them; the good news is that you can be one. Choose your favorite meme, and bring it to life.
Be the most popular nerd at the party
Want to be king of the nerds? Either of these options will do the trick.
- Pokémon. There is a wide variety of Pokémon costumes to chose from. What’s more fitting for a communicator than to dress like the one of the year’s hottest mobile apps?
- Go viral. There are a number of ways you could do this, but imagine you dress up like a virus, symbolically. Pro tip: Grab a partner who dresses up like a meme—boom!
For the Smart Communications Professional
- PESO. The smart communications professional has one obvious Halloween costume option—the PESO model. Gather a team: One of you will be paid media, one earned media, one shared and and one owned. Together you are the best thing ever to happen to Halloween, not to mention your communications strategy.
A version of this article originally appeared on Spin Sucks.