Tumblr ousts WordPress as most-used blog service

Even with a four-year head start, WordPress can’t beat the new kid on the block.

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Another underdog has risen up to the challenge and pulled out an upset.

Tumblr, a micro-blogging website that a few months ago had seven million individual blogs, has overtaken WordPress in popularity by nearly tripling in size.

According to a Mashable blog post, Tumblr has taken a slim, 85,000-blog lead over its competitor. Mashable, incidentally, uses WordPress to host its content.

It should be noted WordPress.com’s blog count doesn’t include sites people host themselves using open source software provided by WordPress.org, Mashable points out.

Where has all this success come from? By creating a hybrid combining elements of social networking and blogging.

As Tumblr’s Mark Coatney put it: “You’ll dash off an email or do a tweet or something like that because it’s quick and easy, so it’s kind of taking that thinking and applying it to blogging.”

So far, it’s been a formula for success.

Read the full Mashable post here or watch a video interview with Coatney.


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