Twitter handled IPO announcement well, experts say

The social media service announced its confidential filing for an initial public offering via a tweet. It’s showing signs it learned from Facebook’s IPO, which wasn’t the failure people thought.

We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.

— Twitter (@twitter) September 12, 2013

You might call it the tweet that launched 1,000 business-advice articles, including quite a few advising Twitter on ways to avoid a rocky initial public offering like Facebook’s in May 2012. According to Fortune, Twitter has already done one thing right: It chose to file a form that’s considered confidential, which shields the company from embarrassment if it decides to back out.

Shel Holtz of Holtz Communication + Technology says Twitter doesn’t really have to worry about avoiding Facebook’s IPO path.

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