We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.
— Twitter (@twitter) September 12, 2013
You might call it the tweet that launched 1,000 business-advice articles, including quite a few advising Twitter on ways to avoid a rocky initial public offering like Facebook’s in May 2012. According to Fortune, Twitter has already done one thing right: It chose to file a form that’s considered confidential, which shields the company from embarrassment if it decides to back out.
Shel Holtz of Holtz Communication + Technology says Twitter doesn’t really have to worry about avoiding Facebook’s IPO path.