U.S. fans outpace Brazilians and Brits in World Cup social media activity
The United States team was knocked out of the global soccer tournament when it lost to Belgium 2-1 Tuesday, but an online survey deemed the nation a winner in the enthusiasm game.
Americans looking for an emotional pick-me-up to take them into the Fourth of July holiday after the U.S. team’s 2-1 loss to Belgium in the World Cup Tuesday can take solace in this: We were behind our team, and there’s research to prove it.
Not only have Americans been watching World Cup games in record numbers, but a recent survey from GlobalWebIndex found that Americans edged out Brazilians and Brits when it came to vocalizing support for their respective national teams on social media.
About 51 percent of U.S. respondents said they use social media during games, specifically to read and talk about matches. Around 50 percent of Brazilians said the same, while 44 percent of U.K. respondents said they have done so.
Advertising Age offered this explanation from GlobalWebIndex’s head of trends, Jason Mander: “It’s surprising how engaged the U.S. audiences are. It’s the power of national sport and the benefit of being in a similar time zone to Brazil, plus [head coach] Jurgen Klinsmann is doing a good job of rallying support.”
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