Uber’s approach to ’employee’ communication

A corporate communicator takes a close look at Uber’s new print publication, and issues a couple of caveats about its decision to go with print in a supposedly ‘timely’ quarterly magazine.

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I’m pleasantly surprised AND disappointed in Uber’s employee communication. First, the Uber drivers (the face of Uber to those who use the service) are not employees—they are partners, hence the quotation marks in my headline. Though many who use the service might see them as employees, they are not.

On Monday, March 2, to enhance its “partner” communications, Uber launched a brand new partner magazine called Momentum. Check that, a partner print publication called Momentum.

Download this free white paper, “Auditing your Internal Communications,” for a step-by-step guide to assess which communications channels work best for your organization.

The surprising part

Before we get into the “print is dead” argument, I love print publications. I think they are great. Soapbox aside, they are the true mobile format. And they never run out of power.

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