I’m a big LinkedIn fan.
I’ve been using it for the better part of the last 10 years, first as a recruiter and now as someone who trains others how best to use it personally and professionally.
I’ve never liked, though, that LinkedIn makes it hard for people to see and do things that should be more prominent on the site. Others agree that LinkedIn isn’t user-friendly—and that’s not what you’d expect from a social network that’s going on 14 years.
I’m going to lift the veil on some lesser-known but helpful LinkedIn features:
1. Personalizing LinkedIn invitations
I have no idea why LinkedIn won’t make it easier to personalize invitations. The way it’s currently set up discourages engagement between users.
If you click the blue “connect” button just about anywhere on LinkedIn, it will automatically send the “I’d like to add you to my professional network on LinkedIn” message with no rationale for making the connection.