Not long ago, Uber changed its logo and most of the Internet freaked out. Now it’s happened again with Instagram.
The Facebook-owned photo sharing app doffed its ubiquitous tan-and-brown camera logo for a sunburst design with a white camera outline inside:
Instagram design lead Ian Spalter was tasked with creating a logo that attempted to capture Instagram’s expanding app lineup, including Hyperlapse, Layout and Boomerang.
In a Medium post, Spalter wrote about his team’s thinking process and called the old logo “not reflective of the community”:
Last year, a group of us started digging into how we could support this evolution while staying true to Instagram’s heritage and spirit. We wanted to create a look that would represent the community’s full range of expression — past, present and future.
For the logo’s launch, Instagram marketers created a hype reel:
The app’s internal layout has switched to a simplified black-and-white design in all text and icons.
If there’s anything folks on the internet strongly dislike, it’s change. Instagram’s move riled up its share of Twitter critics:
Why are they changing what is already good. New Instagram logo is terrible. Looks cheap… 😡 #Instagram
— Vivian Muñoz (@Vivi0692) May 11, 2016
Felt like I’d already seen the new Instagram logo palette on another photo app and yup, reminds me of Camera360 pic.twitter.com/aYqTj80ooo
— Jin (behindinfinity) (@skybluedays) May 12, 2016
Not sure I like the new @instagram app logo! It’s dominating my home screen! 😳
— Phillip Schofield (@Schofe) May 12, 2016
If it’s not broken, don’t fix it. The new Instagram logo = 💩
— Rob Chianelli (@RobChianelli) May 12, 2016
Unlike the nearly unanimously hated Uber logo, Instagram’s change has gotten some praise:
I love the new Instagram logo.
— Caspar Lee (@Caspar_Lee) May 11, 2016
Loving the new update of Instagram. Not the logo but the colors & the interface. Black & white theme. So fresh & so clean. 😍
— Lucaspeebo (@Lucaspeebo) May 12, 2016
What do you think of the logo change, PR Daily?