Social Media Using blogs and video, social media ‘guests’ give hotel a surge The Balsams hotel in New Hampshire lets online observers see what a stay is like through text posts and videos from ‘Inn-Bedded’ guests. By Matt WilsonMarch 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.