Social Media Using Facebook, John Deere feeds the hungry and sets Guinness record The manufacturer of tractors and other farming equipment is donating more than 300,000 cans of food to an Illinois food bank thanks to a social media push. Oh, and it’s selling a new combine model. By Matt WilsonNov. 22, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.