Social Media USO boosts Facebook presence through partnerships, promotions Partnerships with Gillette and Universal Pictures have paid off for the military support organization in donations and higher visibility on the social network. By Matt WilsonDec. 6, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.