Employee communicators created a video contest to reinforce the company’s brand
Contests are nothing new to telecommunications provider Qwest Communications, whose employee communication team has created many over the years to promote corporate themes of the time. But in 2007, Qwest’s communication team took their contests to a whole new, and interactive, level—an employee-produced video contest.
The Spirit of Service
In 2002, Qwest unveiled a new brand, the “Spirit of Service,” to highlight the company’s dedication to customer service. Five years later, the communications department set out to renew interest in Spirit of Service, and to reinforce the brand internally and engage all 37,000 employees they created a video contest.
Jill Hollingsworth, director of employee communications, and her team gave employees only one guideline—all videos had to show how employees put theSpirit of Service into action in their daily work. The sky was the limit for how they chose to do it.