Video SEO basics for communicators

8 easy steps to making your videos easier to find online

I was struck by Shmulik Weller’s introductory statement in a recent Search Engine Land post on search engine optimization (SEO) for video:

This is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification.

I agree unreservedly. Video is becoming a critical element of online communication. We’ve all seen the various numbers that support the trend, but it never hurts (and is kind of fun) to revisit some of the key statistics:

You’ve no doubt seen plenty of other mind-boggling video stats.

User-generated content accounts for some of the surge in video, but the popularity of Hulu and the importance of video on ecommerce sites support the importance of institution-produced video.

The communications connection