Volkswagen’s Patrick Pho on how to thrive in your social media lane

Most communicators understand that social media is an incredibly powerful tool for connecting with specific audiences. However, it can be difficult to stay ahead of trends and ensure that your messages are being received or even how organizations can make the most of their social media communications.

Ahead of his panel at Ragan and PR Daily’s upcoming Social Media Conference, Ragan caught up with Patrick Pho, who leads Volkswagen’s Content Studio at Volkswagen of America, to learn more about his background, his philosophy on successful social media comms and  how  communicators can drive their own success on social.

Ragan: Why did you get into social media communications?

Patrick Pho: I guess you could say social media found me. I started my career in PR/Communications which led to a job at a social media marketing agency back before Instagram when we only had to worry about Facebook, Twitter, and blogs (remember blogs?!?!) Whether it’s PR, communications, marketing, or advertising I have enjoyed that the field has enabled me to do what I enjoy most: tell stories.

Ragan: What do you think is the most important part of a social media communicator’s role in an organization?