Vulnerability tops PR cybersecurity trends to watch in 2020

As technology grows in sophistication, so do bad actors seeking to exploit it. A supply/demand gap in talented watchdogs puts businesses in all sectors at heightened risk. Happy New Year.

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PR cybersecurity trends

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way.

Many organizations fell victim to breaches, hacks and leaks—at an average cost per incident of nearly $4 billion. From Capital One and Facebook, to the AMCA, Georgia Tech and more—each shows that no sector is off-limits to attack by bad actors.

A varied threat landscape has driven extensive cybersecurity media coverage. Although data breaches, ransomware and malware attacks are among the most common cybersecurity vulnerabilities, 2020 brings additional issues that will warrant increased exposure. They include attacks by foreign actors, insider threats, the growing cybersecurity skills shortage, AI-enabled attacks and the consequences of businesses’ migration to cloud infrastructures.

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