Experts will weigh in on this, but I don’t think anyone has the absolute best way to handle this. I really want to know what you think.
As I write this, nearly 500 people have clicked “like” on this particular Facebook post, and more than 700 comments — mostly negative — have been posted.
I have a couple of crisis communication questions for readers:
1. Do you think Chip Wilson has made the situation better or worse by attempting to apologize on Facebook for comments he made on television?
2. Do you think the situation is getting better or worse on the Facebook brand page as the company’s public relations and social media teams try to engage in a conversation with those who post comments?