Web 2.0 fails the grade, executives say Despite the enormous excitment for social media tools among communication and PR professionals, senior management continues to resist the so-called Web 2.0 tools. By Ragan StaffMarch 18, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.