Online home of the GRAMMY Awards is effective, although it fails to entice potential due paying members
Audience(s): Members, potential members, media, general public
Content: The National Academy of Recording Arts and Sciences is best known for its GRAMMY awards, so we liked that they listed some nominees on their home page. If you know many users are going to visit your site for one specific piece of information, try and make as much of that information available on the home page as possible. Also, we didn’t like the little “graphic swirl” that introduced the home page. Every time we returned to the home page we had to sit th rough it.