Web Report CardKodak site is picture perfect

This landing page tells a thousand words (and more) with ease and simplicity.

This landing page tells a thousand words (and more) with ease and simplicity

Grade: A

Content: Kodak’s home page is essentially a landing page that makes better use of itself than most landing pages. The main navigational purpose of this page appears to be to direct traffic. Users start in the United States version but have the opportunity to change regions. Users next need to select what section of Kodak’s sprawling business they want to interact with. We like that users could browse through all of Kodak’s businesses, but also that they were provided with quick links to “Consumer products” and “Graphic communications.”

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