Weighing in on the ghost-blogging debate

When is a blog authentic and when is it inauthentic? Shel discusses the conditions under which a ghost-written blog might be defensible, and comes out strongly for full disclosure if your company posts a ghosted blog.


When is a blog authentic and when is it inauthentic? Shel discusses the conditions under which a ghost-written blog might be defensible, and comes out strongly for full disclosure if your company posts a ghosted blog.

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