Weighing in on the ghost-blogging debate

When is a blog authentic and when is it inauthentic? Shel discusses the conditions under which a ghost-written blog might be defensible, and comes out strongly for full disclosure if your company posts a ghosted blog.

I’ve been pondering the “ghost-blogging” debate for some time, listening to (via podcasts) and reading (via blogs) the growing chorus of voices that proclaims ghost-blogging an acceptable and legitimate practice. People I respect are among those who argue…

Sallie Goetsch (rhymes with sketch) is one of the most articulate advocates of ghost blogging, but I have also heard from Topaz Partners via the firm’s blog (in response to a Bryan Person post), and from Mitch Joel through his blog (twice) and podcast, and from my FIR co-host Neville Hobson through the episode he hosted, in my absence, with Sallie. Adam Zand has weighed in, as have Dan York, Terry Fallis and David Jones (of the excellent Inside PR podcast), the list goes on.

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