The 10 most-viewed news items in 2013 from Temple University’s Fox School of Business is what one would expect: Seven articles touted rankings (a big driver of business school reputations), and two announced new programs. The other recapped a reality TV panel, headlined by Jon Gosselin, at our school. That all makes sense.
Our school’s most-popular tweets? A picture of snow (caption: “Beautiful”), a tweet encouraging the Philadelphia Eagles to beat the rival Cowboys (which they did), a fact about Temple’s history in March Madness, and a selfie of Dave, our security guard.
These tweets have nothing to do with our core mission, vision, or reputation. To some social media managers, that could be frustrating, borderline terrifying. But we think it’s awesome.