What are the best cities for communicators to maximize their earning potential?

PR is enjoying a growth spurt, and industry salaries prove it. Some cities are seeing bigger dividends than others.

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It’s good to be in PR, especially if you’re at the top of the pyramid.

According to a study by PR Underground, demand for PR professionals has increased 58 percent since 1999, with salaries growing in accordance to demand. Yet, not all paychecks are created equal.

PR is increasingly good if you’re at the top, but the gap between the industry’s highest and lowest earners has widened. The average salary for a PR manager reaches $123,360 per year for those in management positions compared to $66,540 per year for PR specialists (defined as non-managing positions).

Managers’ wages were just 40 percent higher than PR specialists’ in 2000, but the difference ballooned to nearly 90 percent last year. At the same time, the lowest 25th percentile of salary for PR specialists has dipped since 2008, while every pay range above that has increased modestly, adjusted for inflation.

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