What brands can learn from ‘The Greatest Movie Ever Sold’

That’s what emerged during filmmaker Morgan Spurlock’s exploration of product placement for his new documentary.

It’s billed as “The greatest TED talk ever sold.” The speaker is filmmaker Morgan Spurlock discussing his new documentary, “The Greatest Movie Ever Sold.”

Notice a pattern? You should, and probably not for the reasons you might think. Spurlock’s movie and TED talk were funded entirely by brands, a feat that was not easy to accomplish.

“I’ve put myself in some horrible situations over the years, but nothing could prepare me … for anything as difficult or as dangerous as going into the rooms with these guys,” Spurlock said of pitching his idea to branding execs.

This from a guy who inhaled McDonald’s for a month and traveled to Afghanistan.

Known for movies like “Super Size Me” and “Where in the World is Osama Bin Laden?” Spurlock’s new documentary, “The Greatest Movie Ever Sold,” charts his course to fund the movie entirely with product placement deals. He shared what he learned in his 19-minute TED talk.

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