What brands should know about Facebook’s Paper

The new app enables users to view updates in a newspaper-like format. Here’s a run-down of the app, as well as ways to keep readers’ attention online.

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The Internet has changed the way we communicate. This became increasingly true with Facebook’s announcement of its new app, Paper.

Paper will allow users to view Facebook in a way that is more like reading a newspaper (with short updates, news stories, photos and videos) than scrolling through a social media feed.

While the news feed revolutionized online communication, Paper takes it to a new level.

What does this mean for the way your brand communicates with its followers? How will marketing change with new tools that shorten users’ attention spans and ability to focus?

Keep reading.

The app

Available in the iTunes App Store, Paper is an alternative to the traditional Facebook app, which allowed mobile users to quickly digest comments and updates while interacting and doing other things.

Paper separates Facebook posts by type and content, like a newspaper or online magazine. It simplifies searching, and makes it easier for users to find the information that’s most relevant to them. It takes short pieces of content to a new level.

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