Millennials were the primary focus of marketers and recruiters for most of the last decade.
That’s for good reason: More than one in three American workers today fall into that age group.
However, as 18- to 35-year-olds settle into the workforce, it’s important to realize that the next drove of talent is on its way: Generation Z.
Some estimates put Generation Z (born after 1995) at more than 60 million strong and growing rapidly. As members of Gen Z burst onto the job scene, human resources professionals must learn and adopt the best ways to attract and retain them, because a one-size-fits-all approach simply won’t work. The arrival of Gen Z requires an entirely different dance.
Understanding the next generation