What employers need to know about Generation Z
The next wave of talent is dipping its collective toe into the professional pool. What worked for those old fogey millennials won’t pass muster for Gen Z. Employers had better heed this advice.
Millennials were the primary focus of marketers and recruiters for most of the last decade.
That’s for good reason: More than one in three American workers today fall into that age group.
However, as 18- to 35-year-olds settle into the workforce, it’s important to realize that the next drove of talent is on its way: Generation Z.
Some estimates put Generation Z (born after 1995) at more than 60 million strong and growing rapidly. As members of Gen Z burst onto the job scene, human resources professionals must learn and adopt the best ways to attract and retain them, because a one-size-fits-all approach simply won’t work. The arrival of Gen Z requires an entirely different dance.
Understanding the next generation
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
