What Facebook’s algorithm change means for your brand

Find out how the social media giant’s January changes to how it displays content lowererd brands’ reach, and what they should in response.

Most avid Facebook users know that Facebook changes its news feed often. As a user, the posts you see in your news feed today are different than what you saw six months ago. For brands, that means that your fans aren’t consuming your content the same way, either. And that may not be a good thing. Facebook’s most recent major update to its algorithm, which happened back in January, has led to a decrease in organic reach for brands. Brands are reporting reach rates have dropped to just 16 percent of their fan base to sometimes as low as 1 to 2 percent. And since fewer people see content, fewer people have the opportunity to engage. Check out this infographic below from digital marketing agency iCrossing to see how this change affected brands has with different fan base sizes. ​

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