What FB Newswire means for PR pros

Facebook’s latest motion toward positioning itself as a leading source of news and information puts a premium on generating social interaction for clients and their brands.

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Facebook made another move into the media space this week.

“FB Newswire is another useful tool for journalists looking for newsworthy content from Facebook users,” says Victoria Harres, vice president of social media and audience development for PR Newswire. “The partnership with Storyful adds a layer of verification that saves time in the newsgathering process.”

Content from FB Newswire, which launched Thursday, is published via presences on Facebook and Twitter.

This new channel is an opportunity for PR pros and the brands they represent, but if you want pickup on FB Newswire, your PR content must generate social interactions.

To help, here are four keys to developing social interaction for your clients’ content:

1. Understand your fans and their preferences. Analyze the last several months of your brand’s Facebook posts, and notice what sort of content drew the most unique users and total interactions.

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