What is the right social media policy for your company?
Between the extremes lies the proper balance for your brand, culture, workforce, and audience.
Social media can have huge benefits for a company, especially in marketing and branding. However, without a solid, well-thought out social media policy, some social media in the workplace can bring negative consequences.
Even minor mistakes or inappropriate posts on social media can quickly spread and damage the image of a company.
Some companies fear this bad press so much that they create a strict social media policy. Some strict policies have explicit guidelines on what can and cannot be posted through social media, and who is allowed to post.
Other companies recognize the value of employees’ sharing their own opinions and content via social media, so they have set up more relaxed and casual guidelines.
When choosing or changing the social media policy of your company, start by looking at the extremes:
A) The strict social media policy
What are some of the rules that a strict social media policy may include?
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