What Lance Armstrong should apologize for

Guilty of doping or not, if Armstrong wants to lessen the damage to his Livestrong brand, he should come out of hiding and say he’s sorry for the damage he’s caused his brand.

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I read and responded to all of them. And I defended the cyclist and creator of Livestrong.

As a business owner, there have been many times I could have won a lawsuit in court (cough, Macy’s, cough), but our attorney wisely advised me to let it go because it would have put us out of business—just to prove we were right.

Sometimes you have to make decisions that are best for the health of the organization, even if—in the court of public opinion—it looks like you’re admitting guilt.

That’s what I thought Armstrong was doing. Not admitting guilt, but putting his focus on something else.

My cycling history

My dad has been a cyclist my entire life. For many years it was out of necessity because we had one car and a gazillion kids. But then he upgraded his bike, got into the Tour de France, and began to compete.

I started cycling eight years ago because, after three marathons and countless other races, I had my knee scoped one too many times and the doctor said it was time to hang up my running shoes.

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