Take a cue from the president-elect and begin to incorporate social media into your Web site
On Inauguration Day Jan. 20, the Obama administration will not become the first to adopt social media. The White House Web site under President George W. Bush features RSS feeds, podcasts and videos of press briefings.
However, Obama will become the first president to embrace the two-way communication that social media allows. During the month-and-half transition between Election Day and his inauguration, the president-elect launched the Web site, Change.gov, to inform and engage Americans curious about the evolving Obama administration.
The site provides a variety of social media lessons for communicators—from novices to experts on Web 2.0—that they can adopt for their own Web sites and intranets. Here’s a closer look at those lessons, along with examples from corporate communicators who already use these social media tools.