Case in point: Ashton Kutcher at the Teen Choice Awards this week. The actor, who will be playing Apple co-founder Steve Jobs in the movie “Jobs,” gave an acceptance speech that went viral and which observers called “incredible.”
Here’s the video:
Even speechwriting experts such as Fraser Seitel, president of Emerald Partners, are praising the address.
“This speech rings true, makes sense, and is freshly phrased and well-articulated,” he says, adding a joke: “At this rate, he’d make a heck of a lot better Republican presidential candidate than Ted Cruz!”
Democrats liked the speech, too. Bob Lehrman, former speechwriter for Vice President Al Gore, says speechwriters should look for ideas they can steal from Kutcher’s approach, because Kutcher stole wisely, too.