What to expect from Google in 2013

With new algorithms that target substandard content, keyword abuse, and bogus social media sharing, here’s what you need to know.

Using analytics and high-quality metrics, Google also got rid of spam blogs containing stuffed keyword fields. The focus has shifted to articles with solid, unique content, whether it’s video, text, or a static image.

So, if you’re a blogger or a promoter of online content, be aware of the changes and proceed accordingly.

What might Google come up with in 2013? Let’s find out.

1. Google author rank markup will be crucial.

Google+ has launched the rel=”author” markup which enables you to link all the articles you’ve published. When this snippet of code is added to your blog or other content, your headshot in your Google+ profile will appear alongside the search results. This makes your authority more visible to the public.

Jon Payne, president and founder of Ephricon Web Marketing, explains that Google is looking at trusted links coming from a given author/source. Instead of page rank, author rank will matter more to search engines in the latter half of 2013. So starting now, you should claim authorship of all your online content using this markup.

2. Google will devalue guest posting.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.