He made some great points about where we’re heading, and I thought I’d add what shifts and trends the PR industry can expect.
From messages to experiences
It wasn’t long ago when we were all about the key message.
These days, it’s more important for us to learn how to tell stories—visually, creatively, honestly, and effectively—to give something of value to the communities we’re trying to reach. It’s about getting to the heart of the matter, not massaging messages via sleight of hand.
From rational benefits to the passionate economy