I have reached a fork in the road of my career which takes me away from seeing my mentor on a daily basis. With that change, I have been reflecting on the wealth of invaluable knowledge that I learned from my mentor. This knowledge is not just how to craft the perfect press release or pitch a reporter, but how to conduct myself as a professional and the importance of being an eternal student of the trade.
You can spot a PR newbie from a mile away. We can all remember that one PR pro who took the time to stop what he or she was doing and teach you what you needed to know to be successful.
“Being a mentor is about passing down knowledge and wisdom through the generations,” says Angela Betancout of Ambit Marketing. “I will never forget the impact my mentor had in my life and it’s important for me to be a mentor now.”
Remember that someone helped you get started in your career. It is important to share your experience and time to help shape and mold the next generation. By investing time in their growth, we continue to develop the trade and instill values and skills needed to be a “good” PR pro.