What will internal communications look like in 2021?

With the events of 2020 reshaping so much of the employee experience, it’s no surprise that the internal communications world was transformed as well.

More than ever before, the field is being recognized as a critical business function to navigate crisis and change. With more uncertainty on the horizon, its likely that internal communicators will have to continue to adapt in their role.

In a recent global survey, ContactMonkey assessed the state of the profession as 2020 comes to a close. Katie Liston, head of marketing for the company, shared some key findings from the report:

Ragan: What are a few major priorities for internal communicators moving into 2021?

Liston: We found that the most pressing challenge for internal communicators was boosting employee engagement levels. This came as little surprise to us, as higher engagement levels have been shown to increase overall profitability and productivity—which was internal communicators’ second highest priority.

Employee retention was frequently mentioned as a challenge for internal communicators. They can nurture a workplace culture in which employees feel open to share their thoughts … and help retain the 77% of employees who left their jobs but could have been persuaded to stay.