What you need to know about Facebook hashtags

Though not fully clear yet, but the implications for brands and those behind them will be significant. Here’s a look into the crystal ball.

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What do Facebook hashtags mean for marketers?

The short answer: Nothing. Yet.

That’s because the darned things aren’t even rolling out to all users for a while. (See Facebook’s formal announcement from last week.)

Once they do, there will be substantial implications for marketers and brands.

For now, it’s mostly a matter of user experience. Users can now search Facebook more easily-combined with Graph Search, Facebook is making strides here—and, obviously, this move makes content discovery much easier.

A few months from now, when more (or all) users have the ability to use hashtags on Facebook, what will the rub be for marketers? Here are a few things that come to mind:

It’ll be easier to track “campaign” conversations on Facebook.

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