What do Facebook hashtags mean for marketers?
The short answer: Nothing. Yet.
That’s because the darned things aren’t even rolling out to all users for a while. (See Facebook’s formal announcement from last week.)
Once they do, there will be substantial implications for marketers and brands.
For now, it’s mostly a matter of user experience. Users can now search Facebook more easily-combined with Graph Search, Facebook is making strides here—and, obviously, this move makes content discovery much easier.
A few months from now, when more (or all) users have the ability to use hashtags on Facebook, what will the rub be for marketers? Here are a few things that come to mind:
It’ll be easier to track “campaign” conversations on Facebook.